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5:00Credit Cards From the Issuer Side: Revolvers vs Transactors
If you pay your card in full every month, you are not the customer. You are the bait. The product is built for the person who carries a balance, and the maths is brutal about it.
A credit card looks like one product, but to the issuer it is two businesses bolted together. The first is a payments business that earns interchange every time you spend. The second is a lending business that earns interest when you do not pay your balance in full. The same plastic, two completely different P&Ls, and they are aimed at two different people.
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