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5:00Why Profitable Companies Die
Profit is an opinion; cash is a fact. The timing gap between paying suppliers and collecting from customers kills more firms than losses do.
A company can report a fat profit on its income statement and still go bust, because profit and cash are not the same thing. A sale booked today might not turn into cash for 60 days, but the wages, rent, and supplier invoices that produced it are due now. That timing mismatch is the silent killer.
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